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‘12.12: The Day’ Director Kim Sung-soo Says AI ‘Shows What’s in Your Imagination’

‘12.12: The Day’ Director Kim Sung-soo Says AI ‘Shows What’s in Your Imagination’

variety.com 11.10.2026 12:18 4 views
Kim Sung-soo, director of Korean box office hit “12.12: The Day,” once saw AI as a destroyer of the film industry. Speaking Sunday at a session hosted by Kling AI at the Busan International Film Festival’s Asian Contents

Kim Sung-soo, director of Korean box office hit “12.12: The Day,” once saw AI as a destroyer of the film industry. Speaking Sunday at a session hosted by Kling AI at the Busan International Film Festival‘s Asian Contents & Film Market, he described how it has instead become part of his craft. His turning point was “Worm Train,” an eight-minute short he first gave up on because AI couldn’t render its key scene, a giant insect colliding with a packed train crowd.

Months later, the technology had caught up. It shows what’s in your imagination,” Kim said. The project changed how he imagines and collaborates, he added: “I’ll never go back to the way I used to make films.” He did not make it alone.

Kim assembled a nine-person team, including an animation art director and a music director. Though the short could have been made entirely with AI, he said, they chose to generate only part of it and handle the rest with conventional filmmaking methods. He plans a similar hybrid approach for a seven-part drama series he is developing.

Its nearly 15-minute opening chase on the Gyeongin Expressway, which he said would require “enormous financial resources” to shoot conventionally, will first be generated with AI, then used to decide which shots need actors on set and where traditional VFX come in. Kim was joined by Harry Hyun, director and CEO of AI production company MooAm; Chinese animation director Li Wei, co-director of “Jiang Ziya”; and Lee Sangwook, producer and team manager at MBC C&I’s AI Contents Lab. Li made a similar case for animation.

Presenting a trailer for “Born of the Tide,” a 105-minute AI-animated feature about China’s boat-dwelling Tanka community, he said the technology works best at the trial-and-error stage: concept designs that once took enormous time to draw by hand can now be visualized quickly and shared with the team. Hyun agreed that filmmaking skill is what makes the difference. That is why MooAm looks for AI artists who have directed at least one live-action short.

Otherwise, she said, AI production is not fundamentally different from a conventional shoot, only more efficient. What changes is the crew. Her directing team now includes an “AI coordinator,” who decides which cuts will be generated, keeps a continuity script for them and checks with AI artists that everything cuts together.

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