MSCI surveyed 450 advisers, and 71% plan to increase their use within 2 years. The ETF Intelligence Survey 2026 covered advisers across the United States and Europe. It found that 87% already invest in active ETFs, while 62% plan to raise their passive allocation.
The MSCI survey points to substitution as much as new money. Overall, 58% said a new active ETF from a manager they already use would most likely displace an existing mutual fund or a UCITS holding. The manager often stays the same.
Half of the respondents would switch to an active ETF version of a strategy they already hold. Among fund selectors, 85% are open to an ETF share class of that same strategy. Regulators cleared the path earlier this year.
In March, the SEC granted the last piece of relief, letting broker-dealers trade ETF shares of multi-class funds. Asset managers can now run mutual fund and ETF share classes inside one portfolio. Follow us on X to get the latest news as it happens Advisers drew a firmer line on structure.
Nearly half (49%) would access private or less liquid assets through an ETF. However, only 16% consider private markets a good fit for the wrapper. Liquidity explains most of that doubt.
A mismatch between the ETF and its underlying assets worried 62% of respondents. Valuation transparency followed at 50%, and a lack of track record at 44%. Pricing power has shifted as well.
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