Editor's note: This is AI Impact, Newsweek's weekly newsletter where each week, we will explore how business leaders are unlocking real value through artificial intelligence. Tap or click here to get this newsletter delivered to your inbox. We’re a little more than a week away from our October 21 webinar, “Overcoming Barriers to AI Transformation in Legacy Industries,” and I’m extremely excited about the group we’ll have around the table.
We’ve now added Rodrigo Madanes, EY’s global Next Frontier Technology & AI leader, alongside leaders from Yahoo, Qualcomm and Microsoft for our conversation on what it takes to move AI transformation forward inside large, established organizations. What I like about this group is the range of perspectives. We’ll have people thinking about how technology, workforce and operations have to change together, where companies are still getting stuck and what it takes to move beyond pilots.
I’ve been beating the drum for weeks, but if those are questions you’re working through inside your own organization, I encourage you to register for this session. This week’s Signal Capture looks at a different part of that broader transformation: how AI can change the point where inspiration becomes a purchase, and what that means for personalization and the customer journey. Read on for more and I’ll see you next week.
Signals from the frontlines of AI adoption Havenly CEO: AI Is Shortening the Path From Inspiration to Purchase Lee Mayer, co-founder and CEO of home furnishings company Havenly Brands, is watching AI change the point at which inspiration can turn into a transaction. Havenly’s generated room designs are immediately shoppable, bringing product recommendations into the same experience where customers explore how a space could look. Mayer said inspiration and shopping historically happened at different times or in different places.
Personalization becomes more useful when a system can distinguish between passing interest and demonstrated preference. Havenly uses past customer reactions, including what people kept or swapped, to build that context. The competitive question becomes what remains difficult to reproduce as generative design interfaces become more widely available.
Furniture still has to fit through a stairwell and be available in the material the customer wants. Mayer said customer messages frequently show people liking the initial concept before running into questions about measurements, layout and execution. Where does a designer’s judgment matter most?
Extract — continue reading at the source.
