'A face lift once a month': Growing pressure to conform amid the rise of Korea's 'K-Beauty'

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But, behind the innovative creams, serums, and treatments that have allowed so-called K-beauty to conquer the world, Korean society has also felt the impacts, and people now face rising social pressure to conform to new beauty standards. France 24’s Christina Yoon, Mélodie Sforza and Jan Camezind Broomby sent this report from Seoul. Tensions mount as South Korea demands apology from North over mine blast Attention turns to economy on final day of Macron’s visit to Spain ‘The country has become a battlefield’: Last US troops exit Iraq Safeguards 'build a moat' around US AI firms, prevent open-source models from advancing, expert says One in eight cancers worldwide linked to infections, WHO agency says © 2026 Copyright France 24 - All rights reserved.

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