Promotional posters for I Think I Spoke Too Soon, the second studio album from British singer-songwriter Rachel Chinouriri, were plastered around London in the weeks leading up the record’s Oct. 16 release. In a viral post from a since-deleted or suspended X account, an embittered fan tore the ads down to reveal the poster underneath it: promotion for the Adéla single “Ain’t in LA,” which read, “The Baddest Bitches Are in London.” Returning from a brief social media hiatus, Adéla revived the conversation with an Instagram post defending Chinouriri and encouraging fans to be more respectful of other artists. Don’t take ppl’s posters down.
Promotion costs money, Rachel’s posters cost money, they deserve to be up and seen.” Adéla also added that “it’s alr hard enough to make sure ur art gets out there & is heard… ESPECIALLY as a Black woman.” The fan who proudly recorded and shared a video tearing down the posters from I Think I Spoke Too Soon captioned the post, “That one time I tore down the Rachel Chinouriri poster to take pics w the Adela one but left Tyla’s one up cos she tanked.” Other fans were quick to highlight seemingly recurring threads of anti-Blackness within Adéla’s fast-growing fandom. Chinouriri addressed the original video shortly after it was uploaded. Trending Stories Joni Mitchell Becomes a U.S.
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I can just close my eyes. But ripping down all of my posters that I’ve paid for to hope that more people can discover my music is a little bit crazy. It’s kind of mean and this kind of a bit sad.” She added, “I also feel sad for you that that’s the attention that you’re enjoying.
Like, I’m imagining the people walking down the street watching you just rip this shit down and the looks you were getting. And then for you to get your mate to record it and then post it online and then see what reaction you got. You put my full name on there.
This Is my response, and I don’t know what more you want me to say.”
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