People will often trust or distrust an artificial intelligence (AI) output because of how it makes them feel, rather than how reliable it is. AI governance frameworks should require that platforms disclose design choices that target user emotions, allow users control over these, and include features aimed to calibrate trust. This is a preview of subscription content, access via your institution Access Nature and 54 other Nature Portfolio journals Get Nature+, our best-value online-access subscription Receive 12 digital issues and online access to articles Prices may be subject to local taxes which are calculated during checkout Qazi, I.
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