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Amazon and Shopify make starkly different moves in the brewing battle over AI shopping

Amazon and Shopify make starkly different moves in the brewing battle over AI shopping

marketwatch.com 21.09.2026 22:22 6 views
While Amazon is shutting out Meta’s Muse, Shopify is partnering on payment technology with the buzzy AI assistant.

Amazon and Shopify make starkly different moves in the brewing battle over AI shopping Nasdaq closes at record high, with S&P 500 on the verge, as tech stocks soar Amazon and Shopify make starkly different moves in the brewing battle over AI shopping While Amazon is shutting out Meta’s Muse, Shopify is partnering on payment technology with the buzzy AI assistant Shopify shares popped 7% on Monday after the e-commerce platform said it would partner with Meta Platforms’ Muse agent. Two large e-commerce platforms are taking different approaches to the latest artificial-intelligence phenomenon. For months, companies have been talking about the potential of AI agents capable of autonomously making purchases and other decisions on a user’s behalf.

Now, this is starting to play out in the consumer sphere as Meta Platforms’ Copyright ©2026 MarketWatch, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Elon Musk, Jensen Huang and Tim Cook are set to dine with Xi this week. Here’s what their companies want from China.

Moderna will reveal the data for its mRNA cancer vaccine next month. Emily Bary is MarketWatch's managing editor for companies coverage. She is based in New York.

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