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Amazon’s Ring wants to replace local WhatsApp groups. It’s a recipe for curtain-twitching disaster | Imogen West-Knights

Amazon’s Ring wants to replace local WhatsApp groups. It’s a recipe for curtain-twitching disaster | Imogen West-Knights

theguardian.com 26.09.2026 11:00 4 views
Do we really want a slick digital message board overseen by Amazon? It’s the neighbourhood nonsense we treasureRing, the Amazon subsidiary of camera-enabled doorbells fame, wants to be an even bigger part of your neighbo

Ring, the Amazon subsidiary of camera-enabled doorbells fame, wants to be an even bigger part of your neighbourhood. Next month in the UK, it will be launching Neighbours, a community app that seeks to replace the now traditional neighbourhood Facebook or WhatsApp group. It will be available inside the Ring app, free to everybody, including people without Ring products, and will include a community requests feature wherein the police can ask for footage from residents living near reported crimes, who can then choose whether or not to share it.

My first thought was that this is curtain-twitching culture gone mad. If you must have a Ring doorbell (and my instinctive feeling as someone without one, a feeling I will no doubt have until I get one and decide it’s great, is that it’s narc-coded behaviour) then: OK. But does Amazon need to be in charge of a digital village messageboard too?

The selling point, Ring thinks, is that posting will be anonymised, and posters will have to conform to strict guidelines on what they are allowed to post. It would, in other words, be very unlike the lawless badlands of a neighbourhood WhatsApp. Maybe people really did want these groups replaced by something more centrally managed.

I asked around people I knew about the WhatsApp communities that they were in, and the kinds of behaviour they had witnessed. Some of it, naturally, demonstrated an ugly dislike of homeless people, fear and loathing of door-to-door salespeople, racial profiling of local youths, and the view that everyone not personally known to the residents was a criminal in waiting. Some of what people encountered on these groups was just strange: a north London WhatsApp group of more than 500 people having to disband because someone was giving away a Hewlett-Packard printer and another person said that shouldn’t be allowed because of BDS; a woman forced to recuse herself from a neighbourhood group because she saw a toad get squashed by a car, and was inundated with local volunteers who wanted her to set up and run a toad protection squad in case there were other vulnerable toads in the area; a man with a vendetta against a local couple who were feeding the foxes that went on to rip up his garden taking to his local chat to respond with witty bons mots such as “they are as stubborn as the foxes themselves but lack their intelligence”; repeated reports about a “sick cat” that people familiar with the animal had to confirm was “just ugly”; and this is leaving out the party poopers, bin police and other assorted oddballs.

But then there were the wonderful stories, too: the organisation of a funeral procession for an older woman who died on the street with no immediate family; borrowing laptop chargers and camping equipment; taking in people who had locked themselves out. And all of these led me to feel a little envious. I’ve just moved, but for four years before that I lived on a street in south London.

One time, I witnessed something insane happen. My flatmate was at home one Saturday afternoon and heard an altercation on the street, and looked out the window to see what was going on. He was, in his way, curtain twitching.

Extract — continue reading at the source.

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