Yahoo Finance readers: Get an edge with top stock picks, smart analysis and time-saving tools all in one subscription. U.S. wireless carrier promotions should provide a boost for **Apple** (AAPL) iPhone 18 Pro smartphone sales, a Wall Street analyst says. Apple stock traded sideways on Thursday.
"Carrier promotions continue to provide a tailwind to upgraders offsetting the increased retail prices on the new iPhones," BofA Securities analyst Wamsi Mohan said in a client note Thursday. "Carriers are offering up to $1,200 for trade-ins ($100 higher than last year) absorbing the price increase on the Pro models." Here’s How To Use IBD’s Proprietary Ratings To Find The Next Winning Stock In 2026, IBD made major updates to all of its proprietary stock ratings. Here’s the lowdown on how the ratings have changed and how to best use them in your investing practice.
Press shift question mark to access a list of keyboard shortcuts Voters Revolt Against Big Tech: Who Controls The AI Power Grid? Arial Courier Georgia Impact Lucida Console Tahoma Times New Roman Trebuchet MS Verdana Here's How To Use IBD's Proprietary Ratings To Find The Next Winning Stock NOW PLAYING Here's How To Use IBD's Proprietary Ratings To Find The Next Winning Stock The iPhone 18 Pro and Pro Max handsets officially go on sale Friday after a week of preorders. "Similar to prior years, carrier financing programs improve affordability by bundling device financing with wireless service and spreading payments over 36 months," Mohan said. **AT&T** (T), **T-Mobile** (TMUS) and **Verizon Communications** (VZ) are offering the trade-in promotions.
Mohan reiterated his buy rating on Apple stock with a price target of 370. In late morning trades on the stock market today, Apple stock traded flat, last down a fraction at 332.15. Apple stock is in a seven-week flat base with a buy point of 344.57, according to IBD MarketSurge charts.
In addition to the iPhone 18 Pro handsets, Apple on Friday will begin selling its Apple Watch Series 12 and Apple Watch Ultra 4 smartwatches and AirPods 5 wireless earbuds. Data from preorders for the iPhone 18 Pro handsets has improved. Analysts initially called the preorders "lukewarm" and "weak." But recent reports say preorders picked up later in the week.
JPMorgan analyst Samik Chatterjee said preorders overall are now in line with last year's iPhone 17 cycle. "Regionally, the U.S. and Germany are tracking modestly ahead of the prior year across both models, while China remains the notable shortfall," Chatterjee said in a client note Thursday. Chatterjee rates Apple stock as overweight, or buy, with a price target of 340.
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