Apple slid 10% post-earnings to $305 despite a revenue beat, as memory pricing warnings and a tariff refund controversy spooked investors. Wedbush's Dan Ives targets $400 for AAPL, representing 31% upside, while MSFT rallied 31% this month, making Apple the lone mega-cap laggard. It sounds nuts, but SoFi1 is giving new Active Invest users up to $3,000 in stock for a limited time, and all it takes is a $50 deposit to get started.2 See for yourself (Sponsor) Apple currently trades at $304.91, while the average Wall Street price target sits at $322.82, leaving a modest 5.9% gap between the market and the consensus.
Apple (NASDAQ:AAPL) is the world's most valuable company by market cap. The consensus target implies only a small climb from here, but Wedbush Securities analyst Dan Ives has staked out a Street-high $400 price target, an Outperform-rated call that pencils out to roughly 31% upside from the current price. iPhone growth just re-accelerated, Services keeps compounding, and yet the stock has slipped over the past month while the S&P 500 has held its ground. The drop began the moment Apple reported.
Shares closed at $340 the day of the July 30, 2026 release, then bled steadily lower to today's $304.91, a 10.3% slide despite a headline beat. The earnings report looked strong underneath. Revenue rose 16.4% year over year to $109.4 billion, iPhone revenue jumped 22%, and EPS of $2.02 topped the $1.89 estimate.
But investors zeroed in on softer parts. Roughly $0.11 of that EPS came from one-time tariff refunds, and management flagged a "100-year flood" in memory pricing that will pressure gross margin into September. Sentiment cracked from there.
Supply-chain reporting around Chinese memory supplier CXMT rejecting Apple's price cut demands, plus a rush of retail put buying, turned a modest fade into full sector-level underperformance. Since earnings, AAPL has lagged both the S&P 500 and the Nasdaq 100 by a meaningful margin. SoFi Active Invest is offering a limited-time promotion.
Open an account, fund it with $50 or more, and you could receive up to $3,000 in complimentary stock for Active Invest accounts. See for yourself by clicking here now. (Sponsor) Analysts largely shrugged off the pullback, and the bull case has widened. Wedbush's Dan Ives calls Apple a "sleeping tech giant" whose 2.5+ billion active device base is about to enter a multi-year AI-driven upgrade cycle, catalyzed by the newly unveiled Siri AI shown at WWDC26.
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