Apple’s expensive new iPhones could be a double-edged sword for the company

Apple’s expensive new iPhones could be a double-edged sword for the company Apple’s expensive new iPhones could be a double-edged sword for the company Bernstein analysts suggest Wall Street isn’t properly modeling the extent to which gross margins, a profit metric, could take a hit due to the rising costs of smartphone components Foldable iPhone screens are expensive to produce, Bernstein analysts say. It may be a mixed bag for Apple if its new iPhones prove highly popular with consumers. recently showed off new higher-priced iPhones in its Pro lineup as well as its first-ever foldable smartphone, the Duo. The problem for Apple is that even though these iPhones are expensive, the cost of making devices has become especially elevated.

Copyright ©2026 MarketWatch, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Tesla’s stock falls as launch of Semi truck fails to excite investors 8% mortgage rates are ‘not an impossibility’ as the 30-year fixed rate surges What's next for SpaceX as more shares enter the market and capex jumps A new bill in Congress would lower the retirement age to 60. Hannah Pedone is a New York–based technology reporter for MarketWatch.

Intraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET. All quotes are in local exchange time.

Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.