The Atlanta Hawks are just the latest sports team to figure out the best way for their games to stream. Local Hawks games will be made available to Prime Video subscribers across a five-state region starting in the 2026-2027 season, according to Andrew Saltzman, president of business enterprise and chief commercial officer of the Atlanta Hawks and State Farm Arena. Prime Video will make all broadcasts that are not exclusive to national outlets available in Georgia, Alabama, Tennessee, South Carolina, and Mississippi — at no additional cost.
In July, the Hawks struck a deal for over-the-air broadcast of its in-market games with Gray Media that will have all non-nationally televised regular-season games air on WANF and the Peachtree Sports Network. Under terms of the deals, the Hawks are scheduled to air 74 games on over-the-air television or stream via Prime Video. The games are produced by Gray’s Raycom Sports.
All the NBA teams that relied on Main Street Sports “had different decisions to make, had unique scenarios,” says Saltzman. The alliance with Amazon will have Hawks games available for viewing in cities likes Nashville, Charlotte and Charleston. The Hawks begin the 2026-27 regular season on Wednesday, Oct. 21 at the Orlando Magic.
Together, we’re making it easier than ever for fans across the Southeast to watch their team.”
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