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Climate change images are getting scarier—could fear help drive action?

Climate change images are getting scarier—could fear help drive action?

phys.org 07.09.2026 15:00 6 views
Over the summer, Europe provided a stark new set of images of climate change. Wildfires raced across forests and grasslands, rivers and reservoirs dried up in droughts, and extreme heat disrupted everyday life.

This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: Over the summer, Europe provided a stark new set of images of climate change. Wildfires raced across forests and grasslands, rivers and reservoirs dried up in droughts, and extreme heat disrupted everyday life.

Instead of the familiar photographs of people enjoying days at the beach, coverage of heat waves increasingly comes with images of their consequences. Moreover, issues such as drought and the related challenges for water conservation and food security are not reserved for distant countries. The impacts are now unmistakably at home on our own doorstep.

Tragically, this has also resulted in the loss of life and property. How these effects are depicted through images, like the photographs we have been seeing in the media, matters for how people think about and act on climate change. This raises questions about how climate fallout in the United Kingdom and Europe is visually communicated and what effects these images may have on viewers.

Images can be powerful communication tools because they can be "read" more quickly than text and can sometimes be more emotionally evocative in ways that might also inspire action. They are also open to different interpretations: The same image will not necessarily mean the same thing to everyone. Research suggests, however, that images can be particularly engaging when they provide a window into human-centered stories or depict places that viewers recognize.

For climate change, images of parched grass, low river levels, fires and other visible effects can make the changing climate feel more immediate and emotionally resonant. The question is what viewers do with these feelings and whether they prompt concern and action. There is a risk, however, that images conveying a sense of fear, threat and vulnerability may contribute to disengagement from climate change.

When faced with large-scale repercussions that can seem beyond our control, viewers may feel overwhelmed or powerless. If climate change appears too big and complex a problem for personal action to make a difference, it can become easier to disengage entirely and believe that any changes they could make would amount to a drop in the ocean. Images of fires and evacuations seen across Europe this summer could therefore have this effect.

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