When Dyson announced it was entering the toothbrush market, the world responded almost as one: “Four hundred and twenty pounds? For a toothbrush!?” No, it wasn’t a stray decimal point – or if it was, Dyson is doubling down and leaning into the mistake. Unlike high-end brushes from Oral-B or Philips Sonicare, where the “recommended” in “recommended retail price” is doing a heroic amount of heavy lifting given the frequent discounts, the Dyson CameraJet will actually set you back £419.99.
The CameraJet is an electric toothbrush and a water flosser, so if you were being charitable – or merely looking for a way to justify the cost to yourself – you could call this two for the price of one on the best electric toothbrushes and water flossers. There’s a lot of clever technology here, and Dyson’s commitment to doing something different should be applauded, even if it’s just to give your hands something to do besides reaching for your credit card. Note that the brush has had some bad post-launch publicity with multiple online accounts of the pricey purchase failing within weeks.
This led to the CameraJet vanishing from virtual store shelves for a time, with Dyson blaming a “single component issue affecting a small number of early batches”. I had no such issues with my review unit, and the brush is now back in stock everywhere. Nonetheless, it’s worth remembering that the more intricate moving parts in a product, the more opportunities for breakage.
I’ve become something of a pro toothbrusher in the past two years, having tested dozens of models for our list of the best electric toothbrushes. The process isn’t a big secret: it just involves brushing to an obsessive degree while observing several factors, including how it feels in the hand and mouth, how easy it is to use, how portable it is and how clean your teeth feel afterwards. It’s a similar story for flossers, with the water tank capacity measured too.
There are also objective details you can assess, such as power and battery life. Because the last thing you want is to wait for your brush to charge when you just want to go to bed. Dyson isn’t the first manufacturer to combine an electric toothbrush and water flosser into one product – I recently tested the Soocas Neos II, which I deemed a “a jack of two trades, but a master of none” – but this is the first one I’ve used that does both jobs well enough to warrant a recommendation.
There are a few reasons for this. The handle is a normal width for an electric toothbrush, rather than distended to hold the water. Unlike regular cordless flossers, where you have to awkwardly refill the reservoir by hand, here a dock tops it up with a single button press.
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