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Elon Musk Reveals Grok Developer Rebrand After Trump AI Order

Elon Musk Reveals Grok Developer Rebrand After Trump AI Order

newsweek.com 04.10.2026 14:06 4 views
The SpaceX founder's remark follows President Trump's executive order to replace the terms "artificial intelligence" and "AI."

Elon Musk said SpaceXAI, the company behind Grok, will change its name to "SpaceXSI." The comment came in response to an X user suggesting the rebrand on Sunday. Musk's remark follows President Donald Trump's recent executive order replacing the terms "artificial intelligence" and "AI" with "Super Intelligence" and "SI" across executive branch communications. Analysts previously told Newsweek the shift would be difficult to establish unless major industry leaders embraced the new terminology.

Musk appeared to endorse the terminology change in a brief exchange on October 4. The Tesla CEO said on X: "No more AI SI It’s better." In response, X user XFreeze asked: "Any possibility of renaming to SpaceXSI??" Musk replied: "Yes, we will make that change." SpaceXAI develops Grok, the chatbot platform that competes with products from OpenAI, Anthropic, Google and Microsoft. While Musk did not provide further details, the comment suggests a willingness to adopt the language promoted by the White House.

This is a developing story and will be updated with more information. Newsweek’s reporters and editors used Martyn, our AI assistant, to produce this story. Learn more about Martyn here.

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