The French president delivered heartfelt remarks that stressed the urgency of the need for action by a coalition of nations to ensure the viability of film. Macron stressed the importance of the many initiatives unveiled at the summit is nothing less than the preservation of culture and heritage for countries throughout the world. Macron called it “the paradox of our environment.
We’ve never watched more images. But we’re running the risk of not seeing anything,” he said. There’s a risk “that this constant flow will digest everything, gobble everything up capturing our attention.” This is a challenge to artists and filmmakers because “it’s upturning creativity, the ability to find an audience and to think,” Macron said.
He nodded to the buzz around the creator economy by stating flatly, “Our attention is an economic resource.” Macron is co-chairing the daylong Lumiere Summit with South Korean President Lee Jae Myung, who also spoke at the opening session. Lee Jae Myung reiterated Macron’s points about the importance of carefully shoring up film for the future. He touted the importance of the trade agreement unveiled Monday between France and Korea that calls for the countries to invest more than $1 billion in beefing up production and animation capabilities.
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