Lizzy Roberti, a veteran from the worlds of advertising, podcasting and sports, has been named executive vice president of brand partnerships and business development at EverWonder Studio, the independent content studio backed by Jeff Zucker’s RedBird IMI, a new role. Roberti will oversee and develop EverWonder’s brand partnerships, strategies for sponsorship and brand activations, and new commercial opportunities. She will also work to devise partnerships for editorial projects in which brands can play a meaningful role in supporting and enhancing the content.
And she will oversee sponsorship sales and activations tied to EverWonder’s portfolio. She spent 11 years at Major League Baseball on its integrated sponsorship sales team, and began her career at Turner Entertainment and WPP’s GroupM, now known as WPP Media. The studio also produces feature films such as “Hanging By A Wire,” which premiered at Sundance, and “Chris & Martina: The Final Set” on Netflix.
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