Exclusive: WWE legend Ric Flair claims ‘influencer talent agency’ duped him into handing over his digital life: lawsuit

Legendary pro wrestler Ric “Nature Boy” Flair is suing a digital talent agency he claims duped him into signing away the rights to his own image and likeness while promising him a six-figure monthly revenue stream that allegedly never materialized. The 77-year-old Flair, whose real name is Richard Morgan Fliehr, spent four decades “building something… through his body, his blood, his pain, his persona, his craft, and his commitment to excellence at a level that only sixteen world championships can describe,” according to a $10 million lawsuit obtained by The Independent. But, Flair’s complaint says, FAM Networks, a “cutting-edge talent-first management agency and media company representing some of the most unique and impactful influencers around the world,” pounced on an opportunity to rook the elderly performer out of what was rightfully his.

Messages sent to five different departments at FAM Networks were all returned as undeliverable. A contact form on the company’s website was inoperable on Tuesday; it does not have a publicly listed phone number. As Ric Flair, Richard Fliehr “electrified arenas across the world,” his complaint explains, calling him “one of the most celebrated, decorated, and recognizable professional athletes in the history of his sport.” His career transcended the ring and became an indelible part of American pop culture, it goes on.

At 5:57 PM on December 5, 2025, Fliehr opened an email from FAM, which came with a contract attached, according to the complaint, which was filed September 5 in Manhattan Supreme Court. Fliehr surrendered an irrevocable, perpetual, sublicensable license over his name, image, likeness, voice, accounts, and commercial identity – throughout the universe, without restriction, in all languages, formats, and media now known or later developed.” FAM “knew he had no lawyer,” the complaint alleges. It says FAM pledged 50 percent to Fliehr for “collaborative projects,” and 10 percent for “passive content.” FAM would also restore Fliehr’s “hacked, demonetized” Facebook page, which it claimed would throw off six figures on a monthly basis.

It sourced not one speaking engagement. Not one in-person appearance. Not one personal project at the ninety percent royalty tier.

It reposted existing content.” At the same time, FAM enriched itself by as much as $20,000 a month by monetizing Fliehr’s Facebook page, while paying him “next to nothing,” according to the complaint. It then transferred Fliehr's Facebook page to itself, effectively locking Fliehr’s existing team out and blowing a potential advertising deal they already had in the works, the complaint states. By taking “operational control” of Fliehr’s digital life, FAM was allegedly able to “entrench itself in a position from which it could demand a ransom for his own property's return.” When Fliehr signed the contract with FAM, the company was already embroiled in an almost identical case involving ufologist Steven Greer, according to the complaint.

Yet, FAM “disclosed none of this to Mr. Fliehr before he signed,” because, the complaint argues, “[d]isclosure would have ended the transaction.” The complaint contends that the contract that FAM convinced Fliehr to sign and later “weaponize[d],” should be declared null and void. It describes the agreement as “not a contract,” but, rather, “a trap,” giving FAM the right to act in Fliehr’s name without his involvement and erecting practically insurmountable barriers preventing him from extracting himself from the deal.