The tree is up, the wreath is hanging on the front door and you’ve just opened your advent calendar. All told, it’s beginning to feel a lot like … Halloween. If it sounds like the stuff of nightmares then that’s the point: Britons are increasingly decorating their homes with ghoulish versions of Christmas traditions.
Think of it as Halloweenmas. Analysis of thousands of sales transactions on the platform revealed a huge rise in the number of Halloweenmas products available – up more than 500% in the past four years, from 425 in 2021 to 2,632 in 2025. The biggest areas of growth are trees, wreaths and ornaments.
According to the budget retailer Wilko, Halloween trees are one of the biggest decorating trends of 2026. It said sales of artificial trees were 200% higher in September than a year ago. The arts and crafts retailer Hobbycraft’s website offers “five ways to decorate a twig tree” that include DIY spiderwebs made out of lolly sticks and felt pumpkins.
Libby Ewart, who runs the online partyware and gift retailer The Box Party, has bought 40% more stock this year. Mintel’s research shows young Britons, in particular, see it as an opportunity to express themselves and experiment with fashion and makeup, with 16- to 34-year-olds over-indexing in purchases of fancy dress, cosmetics and decorations. While some people might complain it is all over the top, Broadbent said: “What we’re seeing is people investing into Halloween as a reason to share quality time together ahead of Christmas, with lots of fun and creativity at its heart and without the need to spend big.”
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