A once-fast-growing beverage brand is making a major retreat from the physical spaces that helped build its identity and exiting an entire part of its business. After years of expansion, the company is closing its final brick-and-mortar locations and has already shut down the facility where it once produced its beverages. The moves mark a significant shift for a brand that built its reputation on an in-house manufacturing approach and a growing physical presence.
Founded in 2018 in San Diego, California, JuneShine started as a homemade hard kombucha brand before expanding into canned cocktails. JuneShine built its brand on the concept of "honest alcohol for a healthier planet," targeting health-conscious consumers by offering clean, environmentally sustainable ingredients. The company will close its two final company-owned tasting rooms on Aug. 28, ending the company's brick-and-mortar operations.
JuneShine Scripps Ranch: 10051 Old Grove Road, San Diego, California JuneShineSanta Monica: 2914 Main Street, Santa Monica, California "This was certainly not a decision that came easy, but the right one for what's next," JuneShine wrote in an Instagram post. The company has not shared plans to open another physical location. However, JuneShine said its products will remain available online and through retailers, including Walmart, Target, Whole Foods Market, and Total Wine & More, according to its website.
"Rest assured, JuneShine isn't going anywhere. You will still find us on shelves, at your favorite watering holes, and out in the real world," the company added. The closures, therefore, mark a change in how JuneShine operates, rather than an end to the brand itself.
The decision to close the final tasting rooms follows several changes to JuneShine's operations over the past several years. In 2019, JuneShine acquired the former 30,000-square-foot Ballast Point brewery in Scripps Ranch, turning it into a flagship brewery and taproom. The company invested $24 million in the project.
In 2020, JuneShine confirmed plans to relocate its San Diego tasting room to a new 2,000-square-foot space in North Park at The Jackson on 30th Street. The tasting room ultimately did not open. Two years later, JuneShine expanded beyond California by opening a taproom in Brooklyn's Williamsburg neighborhood.
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