For almost two decades, Lady Victoria Beckham has been trying to prove that she is more than simply Posh Spice. Now, her fashion and beauty business has reached a milestone many doubted it would achieve: profitability. Victoria Beckham Holdings announced an operating profit of £7.3m for 2025 on sales up 15% to £129.8m.
The company described it as "a significant milestone", adding that growth has continued into this year with another double-digit rise in revenues. It has taken Lady Beckham 18 years to shift her business - where she is creative director - into the black. The former popstar admitted in a Netflix documentary that the company had once been "tens of millions into the red", with "mind-blowing" waste including a flower budget of £70,000 a year.
Lady Beckham spoke of her "panic" as the debt piled-up. "It's been a hell of a journey. I almost lost everything and that was a dark, dark time," she said.
"I used to cry before I went to work every day, because I just felt like a firefighter." David Belhassen, founder of private equity firm Neo Investment Partners, recalled having to deliver some hard truths when he decided in 2017 to get involved with the business. "I said 'we have to change everything, restructure the business and that's going to be painful'." Fashion brands can be notoriously slow to turn a profit. Stacia Bedford, a course leader at the London College of Fashion, said establishing a label can take between three and five years.
"Launching a 'typical' fashion brand is enormously expensive," she said. "Brands that do make money follow the lean startup method and keep their collections minimal. You need a lot of traction to get the attention of an investor." The question of investment is a thorny one.
Unlike many new designers, Lady Beckham entered the industry with an international profile and substantial personal resources. She has spoken publicly about asking husband, David Beckham, for financial help as the label struggled. But Bedford said that just injecting money is not enough.
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