We may earn commission from links on this page, but we only recommend products we love. It only happens twice a year: The magical two-week span when Sephora feels like Magic Kingdom because beauty brands that never go on sale are finally discounted. In the past, though, there have always been a few excluded brands and product categories.
But for the first time ever, the entire Sephora store is up to 30% off. The Sephora Savings Event, what some call the VIB sale, isn’t new by any means. But in the past, there have typically been stipulations on what you can get discounted, specifically that certain brands were off-limits.
For you, that means deals on beauty gadgets like the Dyson Airwrap and Shark LED mask, viral beauty brands like Cyklar and K18, gift sets for the holidays, eyeshadow palettes, skincare you always use up, and so. much. more. are on sale. You have to be a Beauty Insider to get into the sale, but it’s free to . From there, your discount is broken down by tier.
And everyone gets 30% off everything in the Sephora Collection (which is home to so many good products, like lip liners, concealers, palettes, brushes, face masks, and more). I’ve been a beauty editor for eight years, meaning I’ve tested thousands of products. TBH, I’ve probably tried well over a thousand this year alone.
So, I have pretty intimate knowledge of what’s worth it. And during this rare sale, here’s exactly what I’d recommend you pick up first: This is so freakin’ expensive, but gosh, is it the most worth-it of everything on this list. I don’t even care that it’s cute and says Dior and makes me feel fancy pulling it out of my bag.
It gives my lips the plushest, juiciest look ever, whether I opt for a sheer shade, a shimmer one, or one of the more pigmented options. I own a zillion colors, and they’re my prized possessions. They also double as a lip balm for me since they’re so hydrating.
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