Instagram announced on Wednesday that it’s bringing an AI video editing tool to Edits, its CapCut competitor. This conversational AI assistant is intended to provide personalized feedback to creators, rather than generic advice. The creative calls are still yours.” Meta first previewed the Edits AI assistant in June at an invite-only creator event, where it also said it was working on an Edits desktop app.
It’s not the only company working on tools like this, though. YouTube announced last week that it is also working on a conversational video editing tool, which should be available early next year. From what we can tell so far, it looks like Meta is taking a more analytics-driven approach with its AI assistant than YouTube, which suggested creators would use its AI to help with the actual editing process.
Creators will have a limit to how much they can use the AI tool, but they can unlock more usage with a Meta One subscription.
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