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Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders

Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders

marketwatch.com 09.10.2026 12:04 4 views
Component orders for the iPhone 18 Pro and the iPhone 18 Pro Max are down about 15% in October, according to Nikkei Asia.

Here’s how deep Apple reportedly is cutting component orders Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders Apple's stock shed almost 2% in premarket trading on Friday. Shares in Apple declined early on Friday after the technology giant reportedly told a number of suppliers to cut production of parts for two of its recently released iPhones.

The Cupertino, Calif.-headquartered company became more conservative on dispatches of the iPhone 18 Pro and iPhone 18 Pro Max at the beginning of last month, according to Nikkei Asia, who spoke to multiple people familiar with the situation. Copyright ©2026 MarketWatch, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8 Is iPhone 18 demand cooling off?

Here’s how deep Apple reportedly is cutting component orders ‘I feel like a loser’: My ETFs go up one day and crash the next. Why one Wall Street firm sees parallels to the late 1970s and recommends shorting U.S. stocks Intraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET.

All quotes are in local exchange time. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.

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