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Is your partner on their phone and ignoring you? I’ve got a buzzword for that

Is your partner on their phone and ignoring you? I’ve got a buzzword for that

theguardian.com 05.10.2026 12:00 5 views
From microcheating to quiet quitting to weaponised incompetence, new terms to describe relationship failings are abundant. But that doesn’t mean there’s not space for some more ...Are you committing “attention infidelity

The New York Times alerted me to this expression, coined by the public opinion researcher Daniel Cox in a new book on the “crisis of human connection”. It’s exactly what you’d expect: failing to focus fully on your partner because you’re indulging in what the NYT calls, rather judgily, “the banal distraction of dead-eyed scrolling”. Who are you calling dead-eyed?

This reel of an armadillo in a paddling pool has my animated attention! Surely we’re all a bit attention-unfaithful – only saints don’t sometimes absent-mindedly thumb through medieval manuscript hedgehog memes while their partner relates a boring anecdote about how they thought they saw a strange bird that turned out to be a plastic bag. What I find more interesting is how we seem now to need a lexicon of relationship bad behaviour.

This summer, there was debate around what constitutes “microcheating”; last year, I read about women “quiet quitting” relationships; the “mental load” has been striking chords for a couple of years, with its companion concept of “weaponised incompetence”. It’s reminiscent of the proliferation of negative phrases around work that emerged post-pandemic – resenteeism, fauxductivity, coffee badging, polygamous working (quiet quitting, of course, also originated in the work context). Maybe it reflects the fact that relationships are also (hard) work, or maybe we just love a bit of pop psychology.

Assuming it’s the second, I’ve been trying to think up other highbrow phrases to conceptualise the age-old business of being a bit of a dick to your partner, so that I can turn them into a book myself. So far, I’ve invented “cultural pre-emption betrayal” (sneaky solo viewing of the next episode of a show you’re watching together), “premium resource caching” (hiding good food), “semi-hostile infantilising” (telling your partner how to do something with the exaggerated patience you’d show a two-year-old) and “fiscal obfuscation” (when you say something was “not very dear” when it was, in fact, very dear). I reckon some of these may have legs, but I’ve had to stop for now, because my husband wants to tell me about our energy tariff – time to demonstrate some attention fidelity.

Extract — continue reading at the source.

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