Former Philadelphia Eagles star Jason Kelce has appeared in a new advertisement criticizing the amount of water used by artificial intelligence data centers, and offering an unusual solution. The campaign, released Tuesday by Garage Beer and Liquid Death, shows Kelce apparently urinating into a jar as he tells viewers: "AI data centers waste millions of gallons of water. That's why Liquid Death and Garage Beer decided to team up.
We want your pee… to cool these data centers." Kelce then performs a song asking for "endless gallons of pee," and encouraging the public to send urine to an AI data center. Another scene depicts a jar being taken to a post office, with a disclaimer saying: "The suits want us to tell you to please don't actually send your pee." The advertisement promotes Garage Beer—which Kelce co-owns with his brother, Kansas City Chiefs tight end Travis Kelce— and Liquid Death's sparkling energy drinks. The advert's satirical premise draws attention to concerns surrounding the amount of water some data centers require to keep computing equipment cool.
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