The Hollywood technologist who led Gollum’s motion capture on “The Lord of the Rings: The Two Towers” and built the first digital humans made with Light Stage technology for “Spider-Man 2” will run Eros Imagination, a new creative technology and experiences business set up by Eros Innovation. Eros Innovation, an AI company founded by the Lulla family that draws on the film, music and IP library of Eros Media World, announced Remington Scott’s appointment as head of the unit in London. Scott will oversee creative production, the development of specialist talent and international partnerships.
The new outfit will mix human artists with visual effects, AI, digital-human tools, real-time production and games. Beyond serving Eros’ own businesses, it will go after deals with outside studios, streamers, filmmakers, game developers, musicians, estates and rights holders. It will work next to Eros Brahmand, the group’s film and content studio, and supply technology and production support for films, series, franchises and live immersive shows.
Planned services run from AI-assisted filmmaking and post-production to immersive concerts, virtual production and playable game characters. One of its first projects centers on Mohammed Rafi, the celebrated Indian playback singer. Eros has a signed deal with Rafi’s family, and the plan is an immersive music experience that combines an authorized digital performance with cinematic storytelling, high-end visuals and audience interaction.
The project depends on rights and creative approvals. Eros said it is meant to introduce Rafi’s music to younger audiences. It will also give the unit digital-human and production workflows that it could reuse with other authorized artists and properties.
The unit will use Eros Innovation’s in-house Large Cultural Model (LCM) family, multimodal AI that covers language, images, video, voice and music. Eros built the models on its rights-controlled catalog, using about 1.5 trillion rights-cleared cultural tokens. Eros Imagination will team with the company’s India-based AI researchers and engineers to link the models with performance capture and real-time rendering, with humans leading the creative work.
A system called Nexus will help choose the AI models and tools for each job, weighing quality, creative control, rights and cost. Eros said filmmakers and artists keep creative control. The unit will also draw on the AI-powered Creator Studio work Eros Innovation has done with U.K. government bodies and the British creative tech sector.
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