Macy's said its "A Bold New Chapter" strategy is driving results, with Reimagine stores posting sales growth in nine of the past 10 quarters, five consecutive quarters of Macy's banner growth and a 10-point improvement in store customer-satisfaction scores. The Reimagine program now covers about 60% of Macy's stores and 75% of its store business, while Bloomingdale's remains a major growth engine after delivering double-digit growth in each of the final two quarters of 2025. Macy's raised its full-year EPS outlook to $2.15–$2.35 from $1.90–$2.10, but executives expect a choppy consumer environment and moderating price growth as tariff-related inflation effects fade.
SM Energy's Civitas Merger Is Paying Off, But the Stock's Run Raises the Bar Macy's (NYSE:M) executives told investors at the Goldman Sachs Global Consumer and Retail Conference that the company's "A Bold New Chapter" strategy is producing sales growth, improved customer-service metrics and progress across its Macy's, Bloomingdale's and Bluemercury banners. Chairman and Chief Executive Officer Tony Spring said the company is about two and a half years into the strategy, which was designed to improve store productivity, close underperforming locations, strengthen luxury banners and modernize operations. He said Macy's has posted growth in its Reimagine stores in nine of the last 10 quarters, has recorded five consecutive quarters of growth at the Macy's banner, and has exceeded its guidance in six quarters. → Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound Blue-Chip Stocks Are Looking Anything But Boring With Dividends and Big 2026 Gains "The A Bold New Chapter is working," Spring said, adding that Macy's store net promoter scores have increased by 10 points since the initiative began.
The Reimagine program began with 50 stores before expanding to additional cohorts of 75 and then 200 stores. Spring said the program combines improvements in merchandising, product presentation, fitting rooms, staffing, store density and price-point assortment. → Analysts Are Punting Their Calls Into the Next Quarter After Adobe's Mixed Earnings Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Macy's has added associates in departments including handbags, shoes and fitting rooms, while seeking to offer "more variety, less redundancy" in its merchandise assortment, Spring said. About 60% of Macy's store base and 75% of Macy's store business are now included in the Reimagine program.
Chief Operating Officer and Chief Financial Officer Tom Edwards said the investments are capital-light, focused primarily on employees, customer experience, events and marketing. The company has seen sales gains following the initial investments and profitability improvements thereafter, he said. → Nasdaq's $100 Million Kraken Bet Prepares It for a Market That Never Closes Edwards added that Macy's is testing and advancing additional store pilots this year as preparation for further Reimagine expansion in 2027. Spring described Bloomingdale's as a key growth driver, citing double-digit growth in each of the final two quarters of 2025 and growth of more than 9% in the preceding period.
He attributed its performance to its strategy, merchandising, leadership, execution and positioning with an advanced contemporary-to-luxury customer. While disruption among competitors has helped support the banner's growth, Spring said Bloomingdale's has been able to capitalize because of its brand assortment, culture and execution. He said growth has been broad-based across apparel, accessories, men's, home, digital, physical retail, off-price, full-price, marketplace, licensed and owned businesses.
The retailer recently launched its Hotel Bloomingdale's fall campaign in partnership with The Ritz-Carlton, featuring exclusive merchandise. Spring said the company sees additional opportunities through new Bloomingdale's locations, Bloomingdale's The Outlet stores and expanded digital and physical distribution. Edwards said Bloomingdale's represents a percentage of the overall company in the high teens and is "nicely profitable," though the company does not disclose banner-level profitability.
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