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Marketing Discipline Pays Off as GDEV Improves Operating Cash Flow

Marketing Discipline Pays Off as GDEV Improves Operating Cash Flow

finance.yahoo.com 19.09.2026 10:23 2 views

GDEV Inc. (NASDAQ:GDEV) saw a year-on-year drop in bookings from both its in-app purchases and advertising, during the second quarter fiscal 2026. Consequently, the quarterly revenue figure of $94 million was down 22% compared to Q2 FY25. On the flip side, SG&A expenses and costs related to platform commissions were lower relative to the corresponding period last year.

Along with other factors, the lower cost base helped GDEV report $20 million in net profit, up from $17 million in the second quarter of 2025. Breaking down the expenses, selling and marketing costs came down by 38% compared to the same quarter last year, clocking in at $33 million. It reflects on management's continued focus on deploying an efficient approach for its user acquisition initiatives.

The approach is based on a more targeted performance marketing across certain channels that lead to durable high-value users, instead of broader campaigns for near-term benefits. The reported quarter marked a turnaround related to the equity accounted associates. These contributed a $2 million profit share, which was a reversal from a $2 million loss share in Q2 FY25.

Most notably, cash flows from operating activities turned from negative $10 million in Q2 FY25 to positive $10 million in the reported period. Several operating metrics weakened during the reported quarter. Monthly paying users dropped by 23% year-over-year, along with a 15% decline for the entire first half.

This was the major underlying reason for a sluggish performance in bookings, which stood at $73 million and $156 million for the second quarter and first half of the year, respectively. These fell short in comparison to $92 million and $173 million recorded in the corresponding periods last year. GDEV also said the decline in first-half platform commissions was driven by lower revenues recognized from PC platforms, while PC's share of bookings fell to 36% from 39%.

The reported quarter also resulted in a $1 million loss related to the net foreign exchange, against a $1 million gain during the same period last year. A cumulative effect of all these factors was that the Q2 adjusted EBITDA came down to $20 million from $22 million in 2025. Despite a slight uptick in the number of smart money managers invested in the company, data tracked across 1,000+ hedge funds by Insider Monkey reveals low level of institutional interest.

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