In a video message filmed for the campaign, the “Matchbox’ headliners encourage fans to channel their inner hero by showing up for others when it counts most and support the American Red Cross efforts to provide shelter, food, essential supplies and other critical support to people affected by disasters. The PSA, a collaboration between Mattel Philanthropy and the American Red Cross, coincides with the Oct. 9 release of “Matchbox.” “Matchbox has always celebrated the people who step up for their communities, and through our Play It Forward giving platform we’re proud to bring that spirit into the real world alongside the American Red Cross,” Nancy Molenda, vice president of global corporate events and philanthropy at Mattel, said. By celebrating the everyday heroes who step up when others need them most, this partnership reminds us that everyone has the power to make a difference.
We’re proud to work alongside Mattel to inspire audiences to join us in supporting communities in times of crisis.” “Matchbox The Movie” is an action-comedy adventure inspired by the iconic Matchbox brand. The film follows a group of childhood friends whose reunion takes an unexpected turn when Sean (John Cena), now an undercover CIA agent, returns home and pulls them into a high-stakes international mission. Watch the “Matchbox” American Red Cross PSA below.
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