McDonald’s is making a historic bet on chicken — and AI — to bring back customers

McDonald’s is making a historic bet on chicken — and AI — to bring back customers McDonald’s is making a historic bet on chicken — and AI — to bring back customers Investors aren’t sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald’s has struggled to break through on chicken-related innovation McDonald’s stock was down more than 5% Wednesday. McDonald’s on Wednesday said it will make the biggest menu upgrade in its history to win diners back, with an overhaul that includes new chicken sandwiches and fresher coffee. The move is part of an $8.5 billion effort over the next 10 years that also includes restaurant refreshes and a deeper embrace of artificial intelligence, amid what management expects to be a tougher restaurant-industry backdrop going forward.

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