Meta’s stock rises as investors glimpse an opportunity that could dwarf the ad business

Meta’s stock rises as investors glimpse an opportunity that could dwarf the ad business Meta’s stock rises as investors glimpse an opportunity that could dwarf the ad business Meta’s core advertising business delivers a strong quarter, but investors are eyeing promising new businesses around the Muse personal assistant More than a quarter of users on Meta’s Muse agent use the assistant to shop, with an average transaction value exceeding $200, according to Meta. via Investors are buying into Meta CEO Mark Zuckerberg’s artificial-intelligence vision. rose over 4% initially in after-hours trading Wednesday following the latest earnings report, before settling to a 2% gain. The social-media giant grew revenues 26% from a year earlier to $64.6 billion, thanks to its AI-powered recommendation engines and rising advertising prices. Copyright ©2026 MarketWatch, Inc.

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