Marketing platform Noise aims to connect brands with content creators at a much lower cost than hiring traditional influencers or running standard ad campaigns. That’s because many creators on the Noise platform are everyday people — anyone can download the app, regardless of follower count — and Noise presents them with campaigns they can join and create content for on their platforms of choice (TikTok, Instagram, Facebook, YouTube). It then pays them per view rather than a flat fee.
From there, Noise makes it easy to handle the rest, so brands can scale without the operational headaches of sourcing content creators, managing client relationships one by one, or managing payments. Noise lets them run campaigns simultaneously across thousands of content creators. On Wednesday, Noise announced a $5.5 million seed led by Capital Midwest, M25, and Grishin Robotics, bringing its total raise to $7.2 million.
Others in the round include CapitalizeVC and operators from companies like DoorDash. The startup is tapping into the ever-expanding influencer market, in which 57% of young people and just a little over 40% of U.S. adults overall now want to take part. It joins other content creator infrastructure companies like Billo and JoinBrands.
Diego Kafie, Stu Feldt and Nic Weber launched Noise in 2025 after spending two years building a mobile game app called Playbite, and is now touts 1.5 million creators on the platform. CEO Kafie said the company’s top creators make more than six figures a year, and the platform takes a fee from what brands pay creators once views are delivered. Right now, many of its customers are mobile apps, those working with startup budgets that want to employ influencer marketers.
The goal is to one day work with companies of all sizes. For example, they attempted to recruit their own gamers and teach them how to create social content that promoted the app. The fresh capital will be used to expand product capabilities and to hire.
Noise also just launched its Organic-to-Ads program, letting brands take the videos that Noise creators make and run them as paid ads on Meta and TikTok, in addition to the creators’ posts. He said that brands will name their rates and creators can decide whether to say yes or no. He also emphasized that the platform specializes in working with “everyday people and turning them into brand new creators.” It’s harder to become an influencer these days, so this, Kafie believes, could be a way for many people to get around the stress, time, and money it takes to make it big in content creation on their own.
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