Gianluca “GL” Pucacco has been named vice president of revenue operations and international growth at Roku, just as the streaming company is working toward its sale to Fox Corporation. Pucacco’s role is effective Monday, August 24. He reports to Patrick Harris, who was named senior vice president of global media revenue at Roku in February.Pucacco joins Roku after working in leadership roles at HP, PayPal, Microsoft, Meta and Stripe.
At Meta, he held senior leadership roles across the company’s international business and global sales operations., ultimately leading a global organization of more than 500 employees and helping to grow company’s advertising business beyond $50 billion in revenue during his tenure. At Stripe, he helped build operating systems and commercial infrastructure needed to support the company’s global growth. In his new role, Pucacco is expected to focus on strengthening Roku’s revenue operating model, accelerating international monetization, and to help scale the company’s advertising business globally.
The hire shows Roku continuing to build its sales team after the departure of Jay Askinasi, who left the top sales role at the company to join Paramount Skydance as its chief revenue officer. As one of the earliest movers in so-called “connected TV,” Roku is eager to grow both the business of traditional advertising tied to streaming and also operations tied to so-called “performance” advertising — or commercials that drive consumers to take a specific action, such as ordering a brochure or purchasing a movie ticket. Because the company was early to connect itself with consumers’ interest in streaming, it has become more familiar with new behaviors and customs tied to broadband-delivered entertainment.
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