What happens when you give 50 songwriters, producers, creators, and collaborators free rein in one marathon creative session? E.l.f Cosmetics has the answer to this question – “Mirror Mix,” its second original music compilation album that features a bevy of rising talent across pop, R&B, Latin, and rock. It’s an endeavor that honors e.l.f’s commitment to supporting and empowering the next generation of culture makers and creators, especially for those independent artists that are often underserved in the music industry.
The challenges that face independent musicians these days can be daunting: 1 in 3 artists say that lack of exposure is a challenge to getting their music heard and a whopping 82% say they can’t afford to tour; and 87.5% of those artists that are 18-24 say that touring is completely unaffordable. E.l.f. wants to change this. In 2024, the brand launched Get Ready With Music, The Album, a compilation that racked up views and streams in record numbers across Spotify and YouTube.
With Mirror Mix, e.l.f. is doubling down on their commitment to supporting artists. The artists were given the directive to make work that embodies e.l.f’s mission. Trending Stories Jane Doe Who Accused Jay-Z of Sexual Assault Fully Recants: 'No Truth to Any of My Claims' Inside Dolly Parton’s Final Recording — A Duet With Bono on the New U2 Album Trump's Bro Sesh With Xi Jinping Was Thoroughly Weird Dolly Parton’s Estate Secures Restraining Order Against Nephew Over ‘Demands for Payment’ The artists assembled by e.l.f. span diverse musical genres.
From the jangly pop-rock of sister trio Hello Sister to e.l.f. ambassadors Joaquina, a Grammy Award-winning Venezuelan singer-songwriter and WNBA player Flau’jae Johnson, the musicians and creators on Mirror Mix are an eclectic blend and a useful blueprint for where music is headed. To celebrate these artists and the release of Mirror Mix, e.l.f. has linked up with Genius, the world’s largest music knowledge and lyrics platform, for its highly popular Open Mic series. On Wednesday, September 30, the seven featured artists will perform their work for a live audience, in an intimate, stripped-back setting.
The album is now live on streaming platforms including Spotify, Apple Music, and Amazon Music and will also be available in e.l.f.
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