Six Flags Entertainment Corp (NYSE:FUN) is one of the small cap stocks that make up 0.28% of George Soros stock portfolio. On April 1, Oppenheimer maintained its Outperform rating on Six Flags Entertainment Corp (NYSE:FUN) stock but lowered the price target to $26 from $40. According to the equity research firm, a new chief executive and a refreshed board have led to increased operating agency at Six Flags.
Since Six Flags merged with Cedar Fair in July 2024, there have been significant changes in the company's board of directors. Since last summer, seven new directors have joined the Six Flags board, and changes have continued. On March 25, Six Flags appointed Richard Haddrill as the executive chairman of its board.
Furthermore, the company said that Marilyn Spiegel would serve as the lead independent director on the board. These board changes come as Six Flags also operates under a new chief executive, John Reilly, who was named to the role in December 2025. Six Flags operates a portfolio of amusement parks and resorts.
Oppenheimer sees the company's management giving more attention to legacy Six Flags parks, as these offer good upside potential. Additionally, the firm expects cost structure optimization on focus through attendance growth. Speaking of attendance growth, Six Flags announced on March 12 that NFL player Travis Kelce would be its brand ambassador over the course of 2026.
This arrangement will see Kelce support Six Flags park marketing efforts, including creating and sharing favorable content about Six Flags on social media. Moreover, the company will be able to use Kelce's name, image, and other references for its park marketing across diverse media platforms. Six Flags Entertainment Corp (NYSE:FUN) is an American amusement park and resort operator.
The company operates dozens of parks across the US, Canada, and Mexico, serving millions of guests annually. It offers a variety of thrill-based entertainment, including roller coasters, themed rides, water attractions, and animal encounters. The company is headquartered in Charlotte, North Carolina.
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