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Skims Centimillionaire Emma Grede Shares Her Best Money Advice

Skims Centimillionaire Emma Grede Shares Her Best Money Advice

gq.com 15.10.2026 14:00 5 views
She’s the British business brain behind ubiquitous Kardashian brands, host of the podcast Aspire With Emma Grede, and author of Start With Yourself. Her secret to success? Never outsourcing her decision-making.

Welcome to Profits & Losses, GQ’s questionnaire about money that asks someone of note how they made it, lost it, spent it, grew it, and think about it. A luxury that’s worth its price: Being able to holiday on a boat. I’ve been a guest on many people’s beautiful boats over the years, but there is nothing quite like being able to charter one for you and your family and your friends.

A luxury that’s not: I can’t really imagine spending ridiculous amounts of money on a car. Growing up in London, the Tube was the best way to get anywhere. For me, after a Range Rover, it all goes downhill.

The best $50 I’ve ever spent: It will always be food. Yesterday I was on Sawtelle [LA’s Japantown] and queued to get into the ramen place, and it was a $38 bowl of ramen, and I thought it was the best thing I’ve ever eaten. Something that I own multiples of: Vintage Levi’s—I have hundreds and hundreds and hundreds.

If I find a wash or a rip pattern that I like, I’m buying it. The wage at my first job: I worked in fashion production. I was a production assistant on the shows, and my salary was £18,500 [about $25,000].

I negotiated that up from £16,000, which is what I was offered. So I was really proud of myself that I got a bit more money. My first big purchase: A Gucci diamanté thong, and it was the light of my life.

I wore the “G” outside my jeans, and I thought I was the absolute shit. It was £165 [about $225]. At that point, that was like spending £1,500 [about $2,000].

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