Sony struck synergy gold last month with the introduction of “Live TV on PS5,” an offering of more than 100 free ad-supported video channels available via the PlayStation 5 video game console. Backed by Sony Pictures Television, the venture is a chance to get the IP available to Sony TV (and the ads that can be tied to it) in front of a massive audience that is usually spending their time on gaming consoles, well, gaming. That is one plus one equaling a lot more than two.” The PlayStation 5 FAST channel offering launched last month in the U.S. and Goy says the intention is to roll it out across “other countries in the coming months.” Goy sees the option as one unique to Sony, which distinguishes itself from many other players in Hollywood by having film, TV, music and gaming divisions all under one roof.
That is what PlayStation has.” Goy says another area where Sony has “an unfair advantage, a particular right to win” is the anime industry through Crunchyroll and Aniplex.
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