Suno has spent months collecting music licensing deals like Infinity Stones — and now it has a product to show for it. The AI music generation company has revealed details about its suite of new models, all built on its licensing deals with Warner Music Group, BMG and Believe. Dubbed “V6,” the company said the collection of technology represented its most powerful models yet, with its use incorporating revenue sharing for artists and their labels.
The approach kickstarts a new era that it believes will “make a bigger music industry,” according to chief product officer Jack Brody. Its “wild” variant, built for exploration, allows users across the costlier tiers to create sonic planes that sound more ambitious with less predictability across each generation. Its “mini” variant is the only “v6” model available to all users, a simpler music generation model Brody claimed remained a step above its competitors.
It still faces copyright infringement lawsuits from labels Sony Music Entertainment and Universal Music Group, among others. Round Hill Music sued the company last month as well, refusing to settle, while Variety reported last week that Mary J. Blige ended an advertising partnership with Suno after “someone who presented themselves as Ms.
Blige’s official representative” made a deal that Blige was “uncomfortable” with. Brody said that Suno hoped the new models reflected the “very long period of hard work and deep conversations around what matters to all the different constituents,” though he recognized the company still needed to do more to earn the goodwill of artists skeptical of how its models were trained. Brody said that product, which remains in development, involves conversations surrounding safeguards to protect artists as they contribute to the “consented version of derivative music experiences,” one that could create new revenue streams upon licensed remixes.
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