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The S&P 500 is masking a hidden market pullback. Why Morgan Stanley says an index retreat would signal a buying opportunity.

The S&P 500 is masking a hidden market pullback. Why Morgan Stanley says an index retreat would signal a buying opportunity.

marketwatch.com 19.10.2026 12:23 4 views
Since mid-summer portfolio managers have been emphasizing free cash flow, profitability, high margins, strong balance sheets and stable earnings when stockpicking.

Investors are increasingly focused on profitability when picking stocks Most stocks have been in a correction for months, even as the S&P 500 has only pulled back a few percentage points. Morgan Stanley chief equity strategist Mike Wilson is betting the high-quality S&P 500 is liable to “catch down” to the rest of the equity complex, and when it does, this will be the time to add risk. It could be a “slow bleed,” in his words.

But when it happens, Wilson wants investors to be ready and he expects quality stocks to lead the recovery. Quality stocks, defined as those with superior profitability, strong balance sheets and predictable earnings, are witnessing a breakout in performance, he says. Wilson predicts this trend has further to run as the broader correction in stock markets approaches its end point.

PG&E CEO On Building Infrastructure for Future ‘Extreme Weather Risk’Play video: PG&E CEO On Building Infrastructure for Future ‘Extreme Weather Risk’ In the weekly warm-up note published every Monday by Wilson and his team, he argues that equity markets have been moving from an early-cycle recovery led by lower-quality stocks into “a more selective mid-cycle environment where earnings durability matters more.” The emergence of quality stocks as the part of the market to focus on has been in motion since mid-August with this cohort of companies rallying 6% over that period while the broader equal-weight S&P 500 index has lost around 4%. Don’t Short Yourself offers weekly money tips to help you earn it, stack it and grow it. I would like to receive updates and special offers from Dow Jones and affiliates.

I can unsubscribe at any time. Earnings revisions explain much of this trend. Investors have become much more picky about buying stocks with sustainable earnings, margins and cash flow.

The gap in earnings revision breadth between high- and low-quality has expanded to 10%, the second-widest since 2010. Historically, when this gap has been in the top quintile, it’s led to an average 7.5% outperformance over the following year for higher-quality stocks over their lower-quality brethren. September’s core consumer price index reading of 2.57% year-over-year reinforces Morgan Stanley’s emphasis on quality.

These stocks are better equipped to deal with rising cost pressures, and the higher interest rates they have brought about. Looking through the larger-cap names that Morgan Stanley screens for high quality, improving earnings revisions and overweight recommendations from its analysts, names like Alphabet , Micron , Broadcom and Apple appear. Stocks with market capitalizations less than $1 trillion but still relatively large would include financials like Visa , Mastercard and Wells Fargo .

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