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This Might Be the Coolest New Seiko of 2026 (but You'll have to Get in There Fast)

This Might Be the Coolest New Seiko of 2026 (but You'll have to Get in There Fast)

esquire.com 23.10.2026 20:45 1 views
With a creamy white dial, retro details, and a surprisingly affordable price tag, the Japanese brand’s latest collaboration is one to keep an eye on.

Seiko has teamed up with Japanese watch retailer TiCTAC once again, and this time they’ve gone for a vintage vibe. The new Japan-only limited-edition HZB002J comes with a creamy off-white dial, old-school detailing, and the sort of understated design that looks like it could have been plucked straight from a watch collector’s archive. The two Japanese brands have been collaborating since 2019, producing a series of mechanical watches that combine the practicality of everyday timepieces with the charm of vintage designs.

And their latest is no exception. Rather than opting for a bright white dial, Seiko has gone for a warmer, creamier shade that changes slightly depending on how the light catches it. The hour markers are filled with faux-aged luminous paint, giving them the appearance of the patina you’d find on a much older watch.

Black cathedral-style hands, similar to those found on Seiko’s beloved Alpinist, add to the retro feel, while the Arabic numerals at 6 and 12 keep things classy and simple. At 40mm, the stainless steel case is a comfortable everyday size, with polished sides, brushed lugs, and a curved Hardlex crystal. It also comes on a three-link stainless steel bracelet, although drilled lug holes make it easy to swap in a leather strap if you fancy leaning even further into the vintage look.

Inside, there's Seiko's automatic 4R35 movement, which offers a 41-hour power reserve and can be admired through the transparent case back. It's also water-resistant to 100 meters, so despite its rather delicate-looking dial, this is a watch designed to be worn rather than kept in a box. And perhaps the best bit?

The HZB002J launches in Japan on October 24 for ¥55,000, roughly $350. It's a Japan-only release, but international buyers can still get their hands on one through TiCTAC's overseas shipping service, WorldShopping. So, if you've been after something with a bit of vintage charm but don't particularly fancy paying vintage collector prices, this might be one worth looking into.

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