This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: Consumers often protect their sentimentally valuable possessions by storing them away, which precludes them from being used. Across five studies, research from the University of Missouri-St.
Louis and the University of Oregon shows that usage of sentimentally valuable objects increases their sentimental value. The paper is published in the Journal of Consumer Psychology. Process evidence suggests one reason this happens: Repeatedly using a sentimentally valuable object makes the association held by the object (i.e., the source of its sentimental value) salient more frequently.
This leads one to believe that such an association is more closely integrated into their self-concept, which cyclically enhances the sentimental value of the object. The researchers conclude by discussing the contribution of these findings to the literature, providing recommendations to marketers and consumers, and elaborating on directions for future research. Grossman et al., Growing sentimental value through object usage, Journal of Consumer Psychology (2026).
DOI: 10.1002/jcpy.70042 Journal information: Journal of Consumer Psychology BSc Life Sciences & Ecology. Microbiology lab background with pharmaceutical news experience in oil, gas, and renewable industries. Full profile → Master's in physics with research experience.
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