Versant and Verizon have come to terms on a renewal of the companies’ distribution agreement, a move that means the media company, in its first year since being spun off from Comcast, has renewed all such deals expiring in 2026. While Versant has articulated a plan to broaden its revenue beyond traditional TV, that platform at present delivers the bulk of its financial fuel, which makes distribution alliances a primary financial benchmark for the company. Versant properties including MS NOW and CNBC are in various stages of developing new direct-to-consumer properties that aim to broaden the corporation’s revenue mix.
During a call with investors and analysts following the company’s second-quarter earnings report, Mark Lazarus, Versant’s CE), noted the company had recently completed multi-year renewals with two large pay-TV distribution partners, one in the US and one in Canada.
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