What’s behind Royal Caribbean’s ‘highly surprising’ push into Sandals vacation resorts

What’s behind Royal Caribbean’s ‘highly surprising’ push into Sandals vacation resorts What’s behind Royal Caribbean’s ‘highly surprising’ push into Sandals vacation resorts Royal Caribbean plans to take a 50% stake in Sandals, a move that gives the cruise line access to wealthier customers Analysts see Royal Caribbean making a push for wealthier consumers as it takes a stake in Sandals. As Royal Caribbean plans to make a massive investment in the Sandals Resorts chain, some analysts are wondering whether the costs of the deal outweigh the benefits. to take a roughly $3 billion, 50% stake in Sandals was “highly surprising.” They noted that while it might help Royal Caribbean gain more access to a wealthier customer less affected by inflation, it also looked expensive, and they wondered how it fit in with Royal Caribbean’s broader family focus. Copyright ©2026 MarketWatch, Inc.

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