If you buy through our links, we may earn an affiliate commission. This supports our mission to get more people active and outside.Learn about Outside Online's affiliate link policy YETI Tensleep Women’s Hooded Down Jacket YETI Caprock Men’s Merino 250 Quarter-Zip YETI Caprock Women’s Merino 250 Quarter-Zip YETI Sansaba Women’s Fleece 260 Full-Zip Yeti made waves in the outdoor industry last week when the company announced its foray into apparel. This is unexpected, right?
The expansion into outerwear is only surprising if you still consider Yeti “just a cooler brand.” Over the last few years, the cooler kingpin has parlayed its brand recognition and reputation for durability into other outdoor niches, like backpacks. And honestly, they’ve done so with flying colors. Let me start by saying that I am by and large a Yeti fan.
Their insulated drinkware has become my go-to for morning coffee. These overengineered insulated bowls have relegated plastic Tupperware to the recycling bin. And then there are the expedition-grade waterproof backpacks, heavy-duty gear-hauling tote bags, these killer gear storage solutions, and more that have all been tested and approved by yours truly and Outside’s team of gear nerds.
Hell, this summer, I got my hands on a Yeti carbon-steel wok that can handle electric cooktops and open-flame cooking alike. I was skeptical, but upon first sizzling stir-fry, I was sold. All that to say, Yeti doesn’t just talk the talk.
Cookware humor aside, it’s not remotely surprising to me that Yeti, which goes by the same four-letter ticker on the NYSE, is trying to take a bite out of the massive outdoor apparel pie. But my question is this: Will Yeti’s foray into clothing be as successful as its venture into cast-iron pans, bags and totes, or its ongoing toppling of Tupperware’s microplastic-built empire? The short answer: who knows?
Product is limited—insert grumpy emoji here—so we haven’t tested samples yet. When we do, we’ll report back. Regardless, we’ll quickly break down some eyebrow-raising specs and share a few thoughts.
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