This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: Restaurants that go beyond simply allowing dogs on patios by offering dedicated menu items for them can significantly boost customer traffic, spending and word-of-mouth, according to new research from Toronto Metropolitan University. Published in the Journal of Culture, Tourism and Hospitality Research, the study found that dog-specific menu offerings meaningfully increase diners' intention to visit, how much they spend and their likelihood of recommending the restaurant to others.
Led by Rishad Habib, associate professor of marketing management at the Ted Rogers School of Management, the research examines the growing phenomenon of shared pet-human dining experiences and provides new evidence on how pet inclusion influences consumer behavior in hospitality settings. "Restaurants that actively welcome dogs are tapping into an emotional connection between people and their pets," Habib said. "Small, thoughtful additions like a dog menu can elevate the experience and translate into measurable business outcomes." The findings come at a time when pets are increasingly viewed as family members.
Spending on pet-related products and experiences continues to rise, alongside growing demand for dog-friendly public spaces. Online searches for dog-friendly restaurants have surged in recent years, driven by a post-pandemic boom in pet ownership and shifting consumer preferences that reflect a shift in how consumers choose where to dine.. Despite this cultural shift, research on how pet-friendly offerings affect customer behavior has been limited—until now.
The study highlights a key distinction: Allowing dogs on patios is more effective when restaurants also provide menus for dogs. Restaurants that actively cater to pets signal a higher level of hospitality and inclusivity, strengthening emotional engagement with customers. This shift reflects broader changes in consumer expectations, as experiences are increasingly personalized and lifestyle-driven.
It includes the integration of pets into everyday activities like dining out. Journal of Culture, Tourism and Hospitality Research (2026) Provided by Toronto Metropolitan University BSc Life Sciences & Ecology. Microbiology lab background with pharmaceutical news experience in oil, gas, and renewable industries.
Full profile → Master's in physics with research experience. Long-time science news enthusiast. Plays key role in Science X's editorial success.
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