If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Emma Chamberlain’s months-long hiatus from the internet is not because she’s “disappearing and being fucking lazy.” More importantly, it’s not forever. I want to figure out a way to do this job in a way that is mentally healthy, and I do believe I can figure it out.” For the past six years this has looked like her building her first company Chamberlain Coffee, a DTC mail-order brand that this past May finally opened its first brick-and-mortar storefront.
The Los Angeles-based cafe, which has been in progress since the company’s founding, finally exists in a “way that truly embodies what I have always dreamed a cafe of mine would,” Chamberlain says. But that can be worth it because if you do that, it can become what you’ve always wanted it to be.” It didn’t take long for her to realize that tying the company’s success to her personal prominence was also unsustainable and potentially damaging. The “beautiful” balance she’s established with the brand while “building the boat as I’m sailing it” is to be involved casually without needing her, the founder, at the forefront of every campaign.
Now that the cafe is up and running, she can proudly decrease her involvement. She acknowledges that as founder and company namesake, it doesn’t “necessarily make sense for me to be completely invisible,” but “if the cafe is as amazing as I want it to be, it will promote itself to an extent.” Now, Chamberlain Coffee has launched its second collaboration with Pinterest with the Pinterest Predicts 2026 trend “Wilderkind.” Inspired by the trend’s focus on nature, whimsy and outdoor connection, the collection features an almond-flavored blend, blueberry syrup and a woodland-themed mug and picnic blanket. As a longtime user of Pinterest and a renown predictor of trends, this collaboration was very “organic,” even “wholesome” for Chamberlain, especially amidst her tumultuous relationship with social media.
It’s algorithmically built to inspire you to make stuff.” But diving headfirst into her entrepreneurial ventures also means going quiet online. In April, she announced she’d be taking an indefinite break from her long-running podcast “Anything Goes” and as any long-time fan will know, hasn’t posted a Youtube vlog, the kind that catapulted her to fame in 2017, in years. I’m trying to face it head on.” While Chamberlain’s internet presence is widely missed, a whole generation of content creators who look to her as the blueprint have taken over the space in the interim.
The not-so-cool thing about the internet is that its overcrowded. For Chamberlain, the pressure she feels to constantly create mirrors the fatigue audiences feel from constant consumption. Our current media market isn’t sustainable for either party, she says, and she senses a major shift coming in the near future.
Until then, she doesn’t want to contribute unless it resonates with both her and her audience. Rest assured, she’ll be back. In the meantime, she will continue her year of peace and healing, navigating how to healthily exist in the public eye.
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