Latino men who helped fuel President Donald Trump's return to the White House in the 2024 election are turning away from him ahead of November's midterm elections, according to a new NBC News/Telemundo poll. Hispanic and Latino voters have historically broken for Democrats, but Trump made inroads with these voters in the last election, helping propel his return to the White House in key states, especially in places like Arizona and Nevada. Democrats have worked to win back Hispanic and Latino voters in the midterms, and a key question is whether there will be a reversion back to Democrats or if the GOP gains are permanent.
A reversal among Latino men could have major implications for Republicans in November, especially in competitive House districts and statewide races in Texas, Nevada and Florida. According to the NBC News/Telemundo survey, Trump's approval rating among Latino men stands at 33 percent, while 64 percent disapprove of his job performance. The poll also found Democrats hold a 24-point advantage among Latino voters on the generic congressional ballot, with 59 percent preferring Democratic control of Congress and 35 percent favoring Republicans.
While Latino women remain more Democratic than Latino men, both groups now hold largely negative views of Trump. Democrats lead Republicans among Latino women by 31 points, with 62 percent favoring Democratic control of Congress and 31 percent backing Republicans. Among Latino men, Democrats hold a narrower but still significant 16-point advantage, 53 percent to 39 percent.
Even among Latino men, sentiment toward Trump has deteriorated sharply. Latino men, like the broader Latino electorate, expressed significant concerns about the economy and immigration enforcement, according to the poll. The survey found broader dissatisfaction across the Latino electorate.
Trump holds a 27 percent approval rating among Latino voters overall, while 69 percent disapprove of his job performance. Seventy-four percent disapprove of his handling of the economy, 78 percent disapprove of his handling of the cost of living and 69 percent disapprove of his handling of immigration. Economic concerns appear to be driving much of the shift.
Nearly two-thirds of Latino voters, 65 percent, said Trump's policies have hurt economic conditions, while 63 percent said their household income is falling behind the cost of living. The poll found Latino voters now give Democrats a 21-point advantage on handling the economy, a reversal from 2024 when Trump held a four-point edge over then-Vice President Kamala Harris on the issue. Meanwhile, 67 percent said Trump's immigration enforcement measures have gone too far, compared with 22 percent who said the administration has taken the right approach.
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