Variety has the exclusive first look at the new ad campaign for Snyder's capsule collection with Lagavulin Whisky starring 'The Gilded Age' actor Ben Ahlers Fashion designer Todd Snyder remembers the first time he learned a celebrity was a fan of his work. It was 2013, just two years after he launched his eponymous menswear brand following career-making turns at Ralph Lauren, Gap Inc. and J. We were still very small,” Snyder recalls.
Hudson Williams, Sterling K. Brown, Colman Domingo, Noah Wyle, Daniel Radcliffe, Tom Francis, Brendan Fraser, Jim Parsons and Aaron Tveit are just some of the bold-faced names who have worn Todd Snyder on red carpets and at other starry events. I’m forever a fan.” Celebrity stylist Warren Alfie Baker has dressed several clients, including Glen Powell, Matt Bomer and Regé-Jean Page, in the brand.
He’s been a dear friend since.” Snyder will celebrate his company’s 15th anniversary on Sunday during New York Fashion Week with a party at Baretto that also serves as the launch of his new capsule collection with Lagavulin Single Malt Scotch whisky. Snyder and Ahlers were introduced to each other about a year ago and immediately bonded over both being from Iowa. We have a similar kind of feeling about Iowa and how it kind of centers us and cuts through the noise a little bit.
I’ve lived in New York City 30-plus years and I love the hustle and bustle, but it’s always nice to hear I’m not the only one who appreciates the simplicity of things.” Ahlers attended Snyder’s Spring 2026 runway show last September. He had gone to Iowa State, which has been part of my family for generations, and his success and mastery made me feel like I wasn’t at a disadvantage by growing up outside of the city. In fact, it turned out to be what made me feel like I had something unique to offer.” Ahlers’ Snyder x Lagavulin campaign — styled by Jim Moore and photographed by Boo George — was shot at the whisky company’s distillery on Islay, Scotland.
Ahlers, who made his Broadway debut earlier this year in the Tony-winning “Death of a Salesman” revival, says the capsule’s suede stable jacket is one of his favorite pieces because “it feels unmistakably Todd Snyder, but has this real piece of Scottish craft built into it.” The full Lagavulin collection will be available online and in select Todd Snyder stores on Oct. 8. Matt Berninger of The National will perform at the anniversary soiree. A longtime fan of The National, Snyder says he was gobsmacked when Berninger reached out to him about three years ago.
I would love to do that.’ I’d been to probably a dozen concerts of theirs up until that point, and he’s like, ‘Would you dress me? I don’t want to deal with anybody else.’ That was everything because I looked at him as a bit of a fashion hero.”
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