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Pokémon's 30th Anniversary UPC Release: Target vs. Best Buy

Pokémon's 30th Anniversary UPC Release: Target vs. Best Buy

polygon.com 05.11.2026 20:36 62 views
Pokémon's Eevee-themed UPC will be hard to buy unless you know how retailers like Target and Best Buy are handling the tricky release

As Nov. 6 nears, many Pokémon Trading Card Game fans are trying to decide how to best approach release day for the 30th Anniversary's Ultra Premium Collection. The product, which comes with 30 packs and two exclusive cards, isn't cheap — and most retailers won't be getting much stock. If you're truly intent on getting the UPC on day one, though, you're probably debating between a Target store versus a Best Buy location.

Each retailer will handle the UPC's release a little differently. Target and Best Buy are by no means the only possible options for purchasing UPCs — they're just more prevalent than other retailers selling the product, like Barnes & Noble. A store like GameStop will likely have a UPC near you, but at a $399.99 premium.

The video game retailer has also been known to fluctuate its TCG prices in accordance with demand. Stores like Walmart and Barnes & Noble sometimes go rogue and release products earlier or later than expected. Dick's Sporting Goods is expected to hold a drawing for the UPC, but the retailer has not revealed its prices.

Local card shops get significantly less stock than retailers, and many are starting to charge scalper prices. Demand at LCS is slightly lower, though, and some shops will reduce the price if you allow them to cut open the package. Good luck out there, trainers, and remember: prices for 30th Anniversary singles are tumbling and will likely fall further after the UPC release.

If you miss out on launch day, you can always purchase any specific chase card directly without losing sleep and hundreds of dollars.

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